Viña Gormaz, one of the brands part of the Viñedos y Bodegas Gormaz family, from the D.O. Ribera del Duero, launches a new image that represents two significant differences in the province of Soria, which are the altitude and the composition of the soil. With this change, the winery highlights the differential value of the territory by indicating the differences in comparison with other zones: the altitude of the vineyards, the typicity and the composition of the soils, as well as the traditional working production in the land based on the age and the cultivation characteristics of the vineyards.
The Marketing department of the winery and Pablo Guerrero Studio have worked together to create the Viña Gormaz brand concept. In this new design, the interpretation of the soil strata plays a predominant and main role. Through icons assigned to each type of soil, Viña Gormaz expresses a set of textures and sizes that identifies each wine with the different types of terroir of the vineyard from which it comes. In a daring and minimalist design, the sandy, clays, stony lands are mixed… to become the best wines of Soria. The concept of the terroir is valued in Viña Gormaz with the identity, character and expression of the queen variety, Tinta del País (Tempranillo), in this area.
“The labelling system takes its creative inspiration from the visualisation of the different types of soils (or strata) where the wines grow: Sand, Silt, Clay, and Pebbles. The combination of the icons assigned to these mineral elements gives each wine a differentiated graphical profile: technical information expressed with an aesthetic purpose.”– expresses the designer Pablo Guerrero.
Viña Gormaz, the details of the label
The new labels of Viña Gormaz Young, Roble, Crianza and Verdejo have in common a design in relief, which trough the sense of touch emphasizes the characteristics of the soils of the vineyards where they come from. The Young is distinguished by sand and silt, which reflect the character of the tempranillo expressed in the terroir. The Roble, thanks to the mixture of clay and sand with a low amount of silt is the ideal combination for the development of the vineyard with this variety. The elegance and structure of the Crianza is reflected in a black background which highlights the sum of sand, clay, rolling stones, minerals and multiple factors that enhance the aromas and the character of this Tempranillo with very low yields.
The Viña Gormaz family is completed with a white wine from D.O. Rueda produced by Bodegas GarciGrande (also part of Hispanobodegas). The image is inspired by the characteristics of the Verdejo variety, as well as the composition of silt and clay bottoms soils that give rise to this fragrant wine with a varietal character typical from its area.