nueva imagen Viña Gormaz
  • “Packaging of the world”, one of the most important websites in the design industry selects the project of one of the wines from Hispanobodegas
  • The label represents the composition of the strata, levels and heights of the different plots of the winery in San Esteban.

Viña Gormaz, one of the wine range of Hispanobodegas, with wineries in Rioja, Ribera del Duero and Rueda, launches an image that reflects the types of soil where the Tempranillo and Verdejo varieties are collected. This concept has attracted the attention of the prestigious website “Packaging of the world” as an example of design in its European wine category. This new success of Hispanobodegas, joins the work of transformation and changes that the company has been carrying out for years and that involves not only a new design of the labels, but also a big investment in the wineries and a new work philosophy based on the value. “Packaging of the world”, with more than a thousand daily visits has selected for the first time a wine from Ribera del Duero to highlight the Spanish and European wine sections.

The Marketing department of the winery and Pablo Guerrero Studio have worked together to create the Viña Gormaz brand concept. In this new design, the interpretation of the soil strata plays a predominant and main role. Through icons assigned to each type of soil, Viña Gormaz expresses a set of textures and sizes that identifies each wine with the different types of terroir of the vineyard from which it comes. In a daring and minimalist design, the sandy, clays, stony lands are mixed… to become the best wines of Soria. The concept of the terroir is valued in Viña Gormaz with the identity, character and expression of the queen variety, Tinta del País (Tempranillo), in this area.

Viña Gormaz, the details of the label

The new labels of Viña Gormaz Young, Roble, Crianza and Verdejo have in common a design in relief, which trough the sense of touch emphasizes the characteristics of the soils of the vineyards where they come from. The Young is distinguished by sand and silt, which reflect the character of the tempranillo expressed in the terroir. The Roble, thanks to the mixture of clay and sand with a low amount of silt is the ideal combination for the development of the vineyard with this variety.  The elegance and structure of the Crianza is reflected in a black background which highlights the sum of sand, clay, rolling stones, minerals and multiple factors that enhance the aromas and the character of this Tempranillo with very low yields.

The Viña Gormaz family is completed with a white wine from D.O. Rueda produced by Bodegas GarciGrande (also part of Hispanobodegas). The image is inspired by the characteristics of the Verdejo variety, as well as the composition of silt and clay bottoms soils that give rise to this fragrant wine with a varietal character typical from its area.


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